STRATEGIC AND DIGITAL MARKETING MSc

This course will help you expand your knowledge of the strategic and critical analytical approaches to marketing, and how digital marketing and social media is planned and executed. You’ll learn about contemporary marketing issues and social and digital media scenarios, which are embedded throughout the course.

Other key themes include insight management, innovation and entrepreneurship, customer management, campaign planning, paid, owned and earned media planning, marketing metrics, working with agencies and international marketing perspectives.

This is a specialist master’s degree for students who already have qualifications in marketing or substantial marketing experience. If you don’t have any previous marketing qualifications or experience in the field, then our Marketing Management MSc is an ideal choice if you’d like to start a career in the industry.

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STRATEGIC AND DIGITAL MARKETING MSc

This course will help you expand your knowledge of the strategic and critical analytical approaches to marketing, and how digital marketing and social media is planned and executed. You’ll learn about contemporary marketing issues and social and digital media scenarios, which are embedded throughout the course.

Other key themes include insight management, innovation and entrepreneurship, customer management, campaign planning, paid, owned and earned media planning, marketing metrics, working with agencies and international marketing perspectives.

This is a specialist master’s degree for students who already have qualifications in marketing or substantial marketing experience. If you don’t have any previous marketing qualifications or experience in the field, then our Marketing Management MSc is an ideal choice if you’d like to start a career in the industry.

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Duration: 12 months full-time (October start), 15 months full-time (January start) or two years part-time (daytime teaching)

Entry Criteria

  • Applicants will normally hold an undergraduate degree with a minimum pass of 2:2, or overseas equivalent, in marketing or in business or management with substantial marketing content.Applicants typically require 45 credits, or equivalent, in marketing to receive an offer for this course. Applicants with no marketing experience or fewer than 45 credits should apply for our Marketing Management MSc.Applicants with no formal qualifications but with significant business experience will be considered on an individual basis.Students with the CIM PG Diploma qualification can also take advantage of the CIM top-up scheme. This gives 60 credits exemptions from the taught modules on the MSc.

English language requirements

If English is not your first language, an IELTS score of 6.0 (including a minimum of 5.5 in each component) or equivalent is normally required. English language tuition is available at DMU both before and during the course, if required.

Modules include formal lectures, tutorials, workshops and interactive sessions.

Teaching contact hours

Full-time option

For the full-time option you should be prepared to devote approximately 38 hours a week to your studies. You will typically have up to 14 hours contact hours of teaching most weeks for semester 1 and 2. Teaching is through a mix of lecturers, tutorials, seminars and lab sessions and the breakdown of these activities is shown in each module description.

In addition each module provides a 2 hour surgery each week available for individual consultation with the lecturer. You may also have some scheduled meetings with your programme leader, personal tutor, and/or careers throughout the year to discuss your academic progress and personal development.

Self-directed study: In order to prepare for, and assimilate, the work in lectures and seminars you will be expected to make regular use of our on-line resources, participate in classroom discussions including on our virtual learning environment (VLE) and engage in personal study, revision and reflection for approximately 24 hours per work during semester 1 and 2.

In semester 3, you will undertake independent research for your dissertation (or In-company project), and again should typically allow around 38 hours per week for this. You will be allocated a dedicated academic supervisor to support you, who you will be able to contact on a regular basis.

Part-time option

For the part-time option you should be prepared to devote approximately 19 hours a week to your studies. You will typically have up to 7 hours contact hours of teaching most weeks. Teaching is through a mix of lecturers, tutorials, seminars and lab sessions and the breakdown of these activities is shown in each module description.

In addition each module provides a surgery hour each week available for individual consultation with the lecturer. You may also have some scheduled meetings with your programme leader, personal tutor, and/or careers throughout the year to discuss your academic progress and personal development.

Self-directed study: In order to prepare for, and assimilate, the work in lectures and seminars you will be expected to make regular use of our on-line resources, participate in classroom discussions including on our virtual learning environment (VLE) and engage in personal study, revision and reflection for approximately 12 hours per work during teaching weeks.

Once you have completed all the taught modules, you will then undertake independent research for your dissertation (or In-company project), and should typically allow around 19 hours per week for this. You will be allocated a dedicated academic supervisor to support you, who you will be able to contact on a regular basis.

About DMU

Founded in 1870, De Montfort University (DMU) Leicester has grown into a global institution. We have an ambitious Research Strategy that feeds into students’ learning, and our courses embed employability in their curriculum. As the United Nations’ (UN) designated Global Hub for Sustainable Development Goal (SDG) 16 – the only UK university to be designated as such – we have a commitment to address the UN SDGs in our research, teaching and enterprise activity.

DMU will have a continuous presence in the UK pavilion, as one of the pavilion’s only official founding partners, at Expo 2020 in Dubai. At DMU Dubai, we welcome students from all backgrounds and are proud to offer the perfect combination of high-quality teaching, excellent facilities and a fantastic student experience.

Admissions Open
September 2022

DMU Leicester Key Facts

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Highlights

150 Years Of History
Founded in 1870, De Montfort University (DMU) Leicester has grown into a global institution with 26,000 students and 2,600 staff.
Sustainability
As the United Nations’ (UN) designated Global Hub for Sustainable Development Goal (SDG) 16- the only UK university to be designated as such- we have a commitment to address the UN SDGs in our research, teaching and enterprise activity.
Research
At DMU, we have an ambitious Research Strategy which aims to make research central to our mission as a university. We have a track record of research that impacts society and makes a real difference to people’s lives.
Diverse Faculty
Courses are delivered by a wide range of international faculty, with UK experts flying in from DMU Leicester to teach DMU Dubai Programmes.
Internships
DMU Dubai will work closely with employers and academic schools to support students in developing the skills they need to maximise their employability.
Scholarships
DMU Dubai offers a wide range of scholarships and discounts to eligible applicants. To find out more speak to our admissions team.