DE MONTFORT UNIVERSITY NOW IN DUBAI
FASHION MANAGEMENT WITH MARKETING MA
This course is ideal for graduates with a fashion, textiles or business degree who aspire to a fulfilling career as a leader where you can set the pace and direction within this broad and competitive sector. Our programme aims to equip you with the specialist skills and real-world expertise you need to confidently offer creative solutions to industry challenges.
Learn key strategies for fashion marketing and gain a thorough understanding of integrated brand management by exploring sensory, emotional and spiritual branding. You will advance your understanding of how products are developed to commercial quality standards from concept to production by focusing on sourcing approaches, critical path management and customer analysis.
Our teaching experts are at the forefront of commercial and research activities, ensuring latest practice informs the curriculum and that your work is responding to contemporary industry issues. Your learning will culminate in a major project that allows you to contextualise your studies and support your career aspirations.
FASHION MANAGEMENT WITH MARKETING MA
This course is ideal for graduates with a fashion, textiles or business degree who aspire to a fulfilling career as a leader where you can set the pace and direction within this broad and competitive sector. Our programme aims to equip you with the specialist skills and real-world expertise you need to confidently offer creative solutions to industry challenges.
Learn key strategies for fashion marketing and gain a thorough understanding of integrated brand management by exploring sensory, emotional and spiritual branding. You will advance your understanding of how products are developed to commercial quality standards from concept to production by focusing on sourcing approaches, critical path management and customer analysis.
Our teaching experts are at the forefront of commercial and research activities, ensuring latest practice informs the curriculum and that your work is responding to contemporary industry issues. Your learning will culminate in a major project that allows you to contextualise your studies and support your career aspirations.
Duration: One year full-time.
Entry Criteria
- You should have the equivalent or above of a 2:2 UK bachelor’s honours degree in a relevant subject, for example fashion, design or business.If you have other professional qualifications and industry experience, we will consider your application on an individual basis.
English language requirements
If English is not your first language, an IELTS score of 6.0 (including a minimum of 5.5 in each component) or equivalent is normally required. English language tuition is available at DMU both before and during the course, if required.
Interview
Non-standard applicants will be invited to attend an interview.
The programme is delivered primarily through lectures and seminars as well as tutorial guidance. Lectures deliver a discourse on a particular subject followed by seminars which are used for holding discussions or for the exchanging of information in a smaller group. Tutorials are provided usually to discuss a subject on a one to one basis between the tutor and yourself; however you may find yourself in a small tutorial group to benefit from the contribution of others.
The Fashion Management with Marketing MA is a theoretical programme and assessments are mostly by the submission of fully referenced and structured reports. Presentations are also fundamental as an opportunity for you to present your work to others either for assessment or within a scheduled class activity. One module also includes the formulation of a weekly blog for you to keep abreast of topical issues and sometimes to provide a framework for seminar discussions, as well as being an assessed module component. You will be required to submit a project proposal which will act as your plan for future research, especially for the dissertation.
As a postgraduate student you will be expected to conduct a substantial amount of self-directed learning. This is important for you to contextualise your studies and to broaden your knowledge. It is the breadth and depth that will add so much to your work and your studies. Through receiving feedback on your work, you will be able to reflect on aspects of your learning and develop an action plan that will help you to progress.
The fashion and textile business is highly competitive and we encourage you to develop networking opportunities by becoming a student member of trade associations and to engage in conferences and seminars delivered by industry members. We expect you to be proactive and attend presentations provided by visitors from the fashion and textiles business to the university, as extra curricular activity. Throughout the programme the curriculum is enhanced by visiting lectures from a variety of business experiences, where appropriate to the module curriculum.
Contact hours
In your first two terms you will normally attend around 12 hours of timetabled taught sessions including lectures, tutorials and workshop and studio sessions each week, and be expected to undertake at least 23 hours of independent study each week. Your third term will be pre-dominantly self-directed (including meetings with your supervisor), during which you can expect to undertake 35 hours of independent study each week.
About DMU
Founded in 1870, De Montfort University (DMU) Leicester has grown into a global institution. We have an ambitious Research Strategy that feeds into students’ learning, and our courses embed employability in their curriculum. As the United Nations’ (UN) designated Global Hub for Sustainable Development Goal (SDG) 16 – the only UK university to be designated as such – we have a commitment to address the UN SDGs in our research, teaching and enterprise activity.
DMU will have a continuous presence in the UK pavilion, as one of the pavilion’s only official founding partners, at Expo 2020 in Dubai. At DMU Dubai, we welcome students from all backgrounds and are proud to offer the perfect combination of high-quality teaching, excellent facilities and a fantastic student experience.
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